UBCupids is a student-run Valentine's Day matchmaking service for the University of British Columbia community. We use compatibility questionnaires and human cupids to create meaningful connections between UBC students.
By using our service at UBCupids, you agree to the practices set forth in this Privacy Notice and Terms of Service.
2. Our Data Principles
2.1 Your Privacy Is Not For Sale
We will never sell your personal data to third parties
We do not engage in targeted advertising or psychological influence operations
Your contact information is only used for UBCupids-related communications
2.2 Security First
All sensitive data is encrypted using industry-standard AES-256-GCM encryption
Passwords are hashed using bcrypt before storage
We implement strict access controls and security measures
2.3 Transparency & Accountability
We are clear about what data we collect and how we use it
You have the right to access, modify, and delete your data
We are contactable and responsive to privacy concerns
2.4 Voluntary Participation
Your participation is completely voluntary
You can delete your account at any time before matching begins
After matches are released, you choose whether to accept or decline connections
3. Information We Collect
3.1 Account Information
Contact Information: First name, last name, UBC email address (@student.ubc.ca or @alumni.ubc.ca)
Authentication: Password (hashed with bcrypt)
Account Type: Match candidate, cupid, or both
3.2 Profile Information (Match Candidates)
Basic Information: Display name, age, major (optional), profile picture (optional)
Personal Information: Interests, bio, point of contact (e.g., social media handle)
Privacy Settings: Your preferences for what information to share with matches
3.3 Questionnaire Responses (Encrypted)
Demographics: Gender identity, sexual orientation, matching preferences
Project updates: Important announcements about timelines and deadlines
Match results: Notification when your matches are ready
Tutorial content: Guidance on using the platform
4.4 Service Improvement
Analyze usage patterns to improve user experience
Identify and fix technical issues
Prevent fraud and maintain platform security
4.5 What We DON'T Do With Your Data
❌ Sell or rent your personal information
❌ Share your data with advertisers or marketers
❌ Use social media scraping or external data sources
❌ Train AI models on your questionnaire responses
❌ Share individually identifiable information publicly
5. Data Protection & Encryption
5.1 Encryption Standards
Industry-Standard Encryption
AES-256-GCM: All questionnaire responses and importance ratings are encrypted using Advanced Encryption Standard with 256-bit keys and Galois/Counter Mode for authenticated encryption
Bcrypt Hashing: Passwords are hashed with bcrypt (cost factor 10) before storage
Unique Encryption Keys: Each encrypted field uses a unique initialization vector (IV) to prevent pattern analysis
5.2 What This Means For You
Even if someone gains unauthorized access to the database, they cannot read your encrypted questionnaire responses without the encryption key
Database administrators cannot view your questionnaire answers
Your passwords are never stored in plain text
Each piece of encrypted data is cryptographically verified to prevent tampering
5.3 Infrastructure Security
Hosting: Secure cloud infrastructure with automated backups
HTTPS: All data transmission is encrypted via TLS/SSL
Access Controls: Role-based access with minimal privilege principles
Monitoring: Automated security monitoring and alerting
5.4 Data Retention
Active Period: Data is retained throughout the UBCupids 2026 cycle
Post-Event: Match data and communications are deleted within 6 months after Valentine's Day
Incomplete Responses: Draft questionnaires that are never submitted are automatically deleted
Deleted Accounts: When you delete your account, all personal data is permanently removed from our systems
5.5 Security Incident Response
In the unlikely event of a data breach:
We will notify affected users within 72 hours
We will provide clear information about what data was affected
We will take immediate steps to secure systems and prevent further breaches
We will work with security experts to investigate and resolve the issue
6. Your Rights
6.1 Access Your Data
You can access your account information, profile, and questionnaire responses at any time by logging into your UBCupids account.
6.2 Modify Your Information
You can edit your profile information, questionnaire responses (before submission deadline), and privacy settings through your account dashboard.
6.3 Delete Your Account
You have the right to delete your account and all associated data:
Before Matching: You can delete your account at any time before the matching algorithm runs
After Matching: You can delete individual account types (match or cupid) or your entire account
Complete Deletion: When deleted, your data is permanently removed from our systems
6.4 Data Portability
You can request a copy of your data in a portable format. Contact us to make this request.
6.5 Opt-Out Rights
You can opt out of non-essential emails at any time
You can adjust privacy settings to control what information is shared with matches
You can decline matches without consequence
7. Terms of Service
7.1 Eligibility
You must be a current student or alumni of the University of British Columbia
You must have a valid UBC email address (@student.ubc.ca or @alumni.ubc.ca)
You must be at least 18 years old
You must provide accurate information during registration
7.2 Account Responsibilities
You are responsible for maintaining the confidentiality of your account credentials
You must not share your account with others
You must notify us immediately of any unauthorized access to your account
You may create only one account per email address
7.3 Acceptable Use
You agree NOT to:
Provide false or misleading information
Harass, abuse, or harm other users
Use the service for commercial purposes or spam
Attempt to hack, scrape, or reverse-engineer the platform
Create multiple accounts to game the system
Share other users' personal information without consent
Use hate speech, discriminatory language, or explicit content
7.4 Match Candidate Obligations
Complete the questionnaire honestly and thoughtfully
Submit your questionnaire before the January 31, 2026 deadline
Understand that matches are final once revealed (you can decline, but not request changes)
Treat your matches with respect regardless of whether you accept or decline
7.5 Cupid Obligations
Maintain strict confidentiality about all candidate information
Make matching decisions thoughtfully and without bias
Complete assigned matching tasks by required deadlines
Provide helpful rationale for each match selection
Never share candidate information outside the platform
7.6 No Guarantees
UBCupids is provided "as is" without warranties:
We do not guarantee you will receive matches
We do not guarantee match quality or compatibility
We are not responsible for user interactions outside the platform
We do not guarantee uninterrupted service or error-free operation
7.7 Limitation of Liability
To the maximum extent permitted by law:
UBCupids is not liable for any indirect, incidental, or consequential damages
We are not responsible for the actions or conduct of users
We are not liable for any romantic, emotional, or personal outcomes
Our total liability is limited to the amount you paid to use the service ($0)
7.8 Account Termination
We reserve the right to suspend or terminate accounts that:
Violate these terms of service
Engage in abusive or harmful behavior
Provide false information
Compromise platform security or integrity
7.9 Important Deadlines
Registration Closes: January 31, 2026 at 11:59 PM PST
Questionnaire Submission: January 31, 2026 at 11:59 PM PST
Account Linking Deadline: January 31, 2026 at 11:59 PM PST
After these deadlines, you cannot create new accounts, submit questionnaires, or link additional account types.
7.10 Changes to Terms
We may update these terms from time to time. If we make significant changes, we will notify you via email. Continued use of the service after changes constitutes acceptance of the new terms.
7.11 Governing Law
These terms are governed by the laws of British Columbia, Canada. Any disputes will be resolved in the courts of British Columbia.
8. Contact Us
If you have questions, concerns, or requests regarding your privacy or these terms: